Absolute Essentials of Digital Marketing

This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading.,This short form textbook provides readers with a comprehensive yet concise overview of the