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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions [Book]£3.65
The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.,The Effective Use of Market Research looks at the circumstances in which market research is