The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market

A guide to effective marketing, presented by the developers of the Microsoft Office brand and the Windows marketing strategy, shares easy-to-apply techniques that encompass five basic strategies for a competitive market, making recommendations on when and how to apply each. 25,000 first printing.,A guide to effective marketing, presented by the developers of the Microsoft Office brand and the